On Monday, Twitter users were outraged to see that, at least temporarily, The Coca-Cola Company's website didn't allow customers to write "Palestine" or "Black Lives Matter" on their personalized Coke bottles, but did appear to enable users to write "blue lives matter" and "Nazis."
User Rami Ismail (@tha rami) led followers to the "Share a Coke" customised Coke bottle homepage on Monday and "type 'Palestine.
The user adds, "Get an error because Coca-Cola feels Palestine is inappropriate." “There will be no errors since Coca-Cola does not consider Israel to be offensive.”
“Oh, and sorry @osamadorias, can't share a Coca-Cola with you,” Ismail tweeted later. Osama bin Laden is outlawed. While we're at it, Mohammed can't have a Coca-Cola. @CocaCola, you've done a fantastic job. Because you don't believe in Arabs or Muslims, I've just outlawed the most common name on the planet.”
The censor, according to user Laura Kate Dale (@LaurakBuzz), did allow a preview of the name "Nazis" to appear on the bottle. Dale shared a screenshot of the customizing tool preview with the Daily Dot, which indicated “Nazis.”
Users on Twitter continued to scribble explicit or LBGTQ words on a bottle. The customizer tool accepted both "dead infants" and "forced penetration," according to one user. A snapshot revealed that the abbreviation "ACAB," which stands for "all cops are bastards," also appeared to pass the censorship.
On Tuesday afternoon, The Daily Dot confirmed that the Coke bottle personalization page does appear to restrict phrases or words selectively. “Blue lives matter,” for example, got it onto a bottle, while “Black lives matter” did not. The word "slavery" was rejected, but "forced labor" was accepted.
The Daily Dot found that the words “Israel,” “ACAB,” and “Nazis” were also blocked on Tuesday. “Nazis rule,” however, passed the censors.
“We’re continuously refining and improving our Share A Coke personalization tool to ensure it is used only for its intended purpose—for Coca-Cola fans to celebrate with one another and make connections,” a representative for The Coca-Cola Co. told the Daily Dot. “We add terms and phrases if we feel they are consistent with that intent.”
Adding spaces to the name allowed "Palestine" and "lesbian" to pass the filter, according to one Twitter user. It's unclear whether the bottles are screened again once the order is placed.